Cookie Policy

What are cookies?

Cookies are small text (.txt) files containing basic information about a particular website and user.

A cookie stores select pieces of information based on your visit to the More Precious website. Examples of data stored within cookie files would be information you input into a registration form e.g. email address, first name, last name, and post code.

We simply use cookies on the More Precious website to make your browsing experience more helpful and enjoyable! 

When you visit the More Precious website for the first time, a cookie is downloaded onto your computer via your browser. The next time you visit our site, your computer checks to see if it has a cookie that is relevant and sends the information contained in that cookie back to the site.

How to disable cookies

Cookies we use

We use cookies on the More Precious website to make your browsing experience more efficient and enjoyable. Cookies enable us to tailor particular parts of the site to your needs. See below for more information about the cookies we use.

The More Precious website uses Analytics tracking code: specifically Google Analytics Demographics Reporting. Visitors can opt-out of Google Analytics using Google's Ads Settings here  

Additionally, you may opt-out of all tracking by installing a browser plug-in here   

Here is a list of all the cookies we use to make your experience better:

ASP.NET_SessionId Stores anonymised data about you until you shut your computer or browser down.

.ASPXROLES Stores the role of a logged in user – usually our site administrators.

__utmb A Google Analytics cookie that takes a timestamp of the exact moment in time you entered the site.

__utmcutmc This cookie logs roughly when you leave. It does this by deleting itself 30 minutes after its creation. Whilst you're on the website and clicking through links it will put this time back until you leave the website. This stops the cookie's life being extended and gives us an approximate time frame of how long you have been on our website.

__utmz A Google Analytics cookie that keeps track of where you came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. The information is depersonalised and will not store or use personal details.

Nop.CustomerSession GUIDCookie Remembers your shopping cart contents.

PREF, NID, HSID, APISID, SID These cookies are used by Google to generate images for maps.Wherever Google maps are on a pagePerformance cookies

guest_idTwitter Cookie that appears on pages where ‘Tweet’ button is used and serves as your unique identification number associated with Twitter.

_utm* Created by Google Analytics to build website performance reports. These cookies do not store any personal information.

ASP Communication between your browser and the web site.

urlRef, urlRefHost This cookie contains the url Reference. Whilst the urlRefHost just contains the host of the urlRef stored in the first cookie. This helps us keep track of where our users are coming from.

Cookiecompliance This is a cookie we place on your computer so we know you have read our cookie warning and agreed to it. We store this on your computer so the cookie warning does not come up each time you visit our website.

vscr_sid This is a unique session identifier created and randomly generated. It doesn't contain any personally identifiable information.

vscr_rev This cookie contains the revenue from goods purchased and is used by VisScore to provide reports to More Precious based on sales. This doesn't contain any personally identifiable information.


Other organisations

Our website contains links to other websites, and promotes other organisations. This cookie notice only applies to More Precious so when you access other websites and organisations, you should read their separate cookie notice.



We will periodically update our privacy notice and post any changes on this webpage.

This cookie policy was last updated in May 2018.

If you need any further information please contact [email protected]